The airline’s new identity was created in collaboration with Lippincott, a creative agency which has also worked with Airbus, Delta, Hawaiian and Southwest.
The airline’s website and app have already been updated with the new branding, but there are over 400 products being rebranded in total, with the new imagery set to be visible across all guest touchpoints, from check-in to boarding gate and on board.Ī new look, for a new ambition #ThisIsAerLingus /3ZCdq19K7P McMahon said it normally takes six to seven years to introduce a new livery across an airline’s entire fleet, but Aer Lingus will aim to have the rebrand entirely completed by 2021, in just three years’ time. The lighter shade of green is the color of the shamrock, which is featured four times across the livery: Within the new logo, on the tailfin, at the door to welcome guests and on the wingtip. The darker shade of green represents strength, while the lighter shade represents modernity and Aer Lingus’ warmth.” The colors in our livery are two shades of green. Kennedy International Airport.ĭara McMahon, Aer Lingus’ director of Marketing and Digital Experience, explained, “The amount of colored paint on an aircraft communicates a lot about its offering – too much and it says low cost, too little and it conveys a full-service carrier. The Aer Lingus logo, in “Diodrum” font, retains the iconic shamrock, tilted at an angle to reflect the airline’s dynamism and speed. The aircraft sporting the new livery will take to the skies for the first time tomorrow, operating flight EI105, where it will be met by a reception at John F. Image via Aer Lingus Aer Lingus has unveiled its first new brand identity in over two decades to reflect the carrier’s ambition to become the leading value carrier across the North Atlantic.ĭuring a launch event for its new brand identity at Dublin Airport today, Aer Lingus showcased one of its A330-300 aircraft featuring a refreshed livery that consists of a white body with a teal-colored tail, engines and undercarriage. Aer Lingus CEO Sean Doyle poses in front of an A330-300 aircraft featuring the airline’s new livery.
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